Sneds Tour
In Partnership With
The Snedeker Family Foundation
presented by
South College
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a program of
TN Golf Foundation
Name, Image & Likeness (NIL) - Education Resources
In Partnership with Influential Athlete
Tennessee Golf Foundation and Influential Athlete have partnered to bring members a collection of workshops designed specifically for golfers to navigate and succeed in the evolving landscape of Name, Image, and Likeness (NIL).
Workshop #1
For Junior Golfers & Parents
A clear, beginner-friendly introduction to NIL designed specifically for Tennessee golfers operating under TSSAA rules. This course explains what NIL is, what’s allowed and prohibited for high school athletes, how to protect eligibility, and how golfers can prepare now for opportunities in college. The perfect foundation for understanding NIL safely, confidently, and in a golf-focused way.
Workshop #2
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For Athletes Rready to Stand Out
Your personal brand is your competitive advantage both on the course and online. This course teaches golfers how to build a strong, authentic brand that reflects their
personality, values, and performance. Athletes learn how to present themselves with confidence, create meaningful content, communicate effectively, and grow influence the right way under TSSAA guidelines. Ideal for golfers who want to elevate their presence and prepare for future NIL success.
Workshop #3
For Golfers Who Want to Learn How to Work With Brands
This course shows junior golfers exactly how to approach businesses the right way.
Athletes learn how to identify good-fit brands, craft a professional pitch, communicate their value, and understand what a partnership should and should not look like while still under TSSAA rules. A practical, golf-specific guide for athletes who want to develop real-world skills they can use in high school, college, and beyond.
Understanding NIL: What Every Athlete and Parent Needs to Know
Name, Image, and Likeness (NIL) has transformed youth, high school, and college sports. The rules continue to evolve, giving athletes new opportunities to earn income from their personal brand - while also introducing responsibilities they must understand to protect their eligibility. That’s why we’ve partnered with Influential Athlete, the premier NIL education company, to provide clear, trusted guidance and support for all our members. NIL can open the door to everything from small earning opportunities that help make school more affordable to life-changing income that supports an athlete or their family. But with these opportunities come important rules, requirements, and boundaries. Whether an athlete chooses to pursue NIL or not, NIL is now part of the athlete experience and knowing how it works is essential.
What Is NIL?
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NIL stands for Name, Image, and Likeness - essentially an athlete’s personal brand.
NIL allows student-athletes to earn money with their brand from things like:
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Social media posts
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Brand partnerships
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Coaching at camps, clinics, and making appearances
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Selling merchandise or autographs
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Business ventures tied to their identity as an athlete
And they can do all of this without losing their eligibility, as long as they follow the rules.
Recent NIL Changes You Should Know
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The NIL landscape continues to shift quickly. Here are the most important updates:
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1. TSSAA Change: High School Athletes in Tennessee Can Now Profit From NIL
Shortly after the U.S. Supreme Court ruled on Name, Image, and Likeness for student-athletes, the TSSAA updated its bylaws to allow high school athletes to earn money from their Name, Image, and Likeness without risking their eligibility, however, there are rules in place for what an athlete can and cannot do.
This marks a major shift for young athletes and makes education around NIL more important than ever.
2. Increased Reporting & Compliance Requirements
With greater earning opportunities comes stricter oversight.
Athletes must now:
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Report any NIL deal worth more than $600 (only if an athlete is in college or plans to attend an NCAA D1 school -- the TSSAA does not require disclosure at this time, but check to make sure you are aware of any policy your school may have)
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If this applies to you, the reporting of deals can be done at nilgo.com
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Expect potential third-party review of contracts
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Report all deals to any school you’ve committed to, or at least ask about their
disclosure policy and what you need to do to remain compliant​ -
Ask your school athletic director if there is anything you need to know about
disclosing your deal to your school. Remember, all schools can have their own
policy within the state or athletic association’s policy.
Why NIL Education Matters - Even If an Athlete Never Plans to Pursue NIL
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Every athlete is now part of the NIL world, whether they pursue deals or not.
Understanding NIL is essential because:
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Rules are changing fast, and violations can impact eligibility
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Bad actors exist, and athletes who aren’t informed are more vulnerable
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Parents need clarity so they can help guide their athlete safely
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Proper understanding protects athletes, their reputations, and their future
opportunities
Our NIL Education Partner
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To ensure our members have access to accurate, trustworthy, expert-led information, we’ve partnered exclusively with Influential Athlete, the leader in NIL education for schools, associations, and athletic organizations nationwide.
All NIL education provided to our members comes directly from Influential Athlete to ensure consistent, high-quality guidance.
You can learn more about the founders and their expertise below or visit their website influentialathlete.com.
Meet the Experts!
Stephanie Grady and Joe Grady of Influential Athlete
STEPHANIE GRADY​
CEO & Co-Founder, Influential Athlete
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As a 2x Emmy Award-winning journalist and former athlete, Stephanie brings nearly two decades of experience helping others show up confidently under pressure - whether on camera, on stage, or on the field. After years as a television news anchor, she founded Influential Athlete to teach student-athletes how to communicate with confidence, build a personal brand, and prepare for the new world of Name, Image, and Likeness (NIL). A former figure skater, Stephanie understands the athlete mindset and the challenges that come with balancing sport, school, and personal growth. Today, she works with high school and collegiate athletes and programs across the country to educate on how NIL can open doors - not just financially, but for life after sports.
JOE GRADY​
Co-Founder, Influential Athlete
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With over 20 years of experience in athletics, Joe has dedicated his career to developing athletes and building programs that thrive on and off the field. For the past decade, he served as the Athletic Director of a nationally respected, sports-focused private high school - leading programs that consistently produced Division I and professional athletes. In addition to his leadership as an AD, Joe has spent years as both a coach and club director, giving him a unique 360° view of the athlete experience - from training and recruitment to family dynamics and long-term athlete development. His deep understanding of how to strategically navigate “the game” - both the sport itself and the systems around it - allows him to guide athletes and families through today’s evolving NIL landscape with confidence and clarity